As you know, the quality of your baking is only as good as the quality of your ingredients. So we’re proud to say that all of our beautifully smooth flour is milled in the UK and made from 100% British wheat.

We finely sieve it for you too (which is one less job to do). And thanks to our unique less mess, resealable pack, you can bake with confidence knowing your Homepride flour is fresh every time for light and fluffy results to be proud of.

So get baking with Homepride!

Plain Flour

Available at

Supermarket list

Plain Flour

See below for some great recipes using our plain flour and if you’re feeling creative, we’d love to hear your recipe ideas – pop to the contact us page and send us your suggestions – we’ll publish the best online.

Ingredients:

100% British Wheat Flour (Wheat Flour Calcium Carbonate, Iron, Niacin, Thiamin).

Allergy Advice: For Allergens, including cereals containing gluten, see ingredients. Also, Homepride plain flour is produced on a site that also produces products containing soya.

Worried about wheat? Visit the Flour Advisory Board’s website about flour and allergies.

Nutrition facts

Popular Plain flour recipes

Self-Raising Flour

Available at

Supermarket list

Self-raising Flour

See below for some great recipes using our self-raising flour and if you’re feeling creative, we’d love to hear your recipe ideas – pop to the contact us page and send us your suggestions – we’ll publish the best online.

Ingredients:

100% British Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin) Raising Agents: Sodium Hydrogen Carbonate, Disodium Diphosphate, Monocalcium Phosphate.

Allergy Advice: For Allergens, including cereals containing gluten, see ingredients. Also, Homepride Self-Raising flour is produced on a site that also produces products containing soya.

Worried about wheat? Visit the Flour Advisory Board’s website about flour and allergies.

Nutrition facts

Popular Self-Raising flour recipes

Bread Flour

Available at

Supermarket list
from mid-January 2017

Strong White Bread Flour

Introducing the newest member of the Homepride family. Our strong white bread flour is perfect for creating delicious bread at home for that fresh from the oven smell. Made with 100% British wheat, try it to make some of our delicious bread flour recipes like the Cheddar and Caramelised Onion Tear and Share Loaf!

Ingredients:

100% British Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin).

Allergy Advice: For Allergens, including cereals containing gluten, see ingredients.

Worried about wheat? Visit the Flour Advisory Board’s website about flour and allergies.

Nutrition facts

Popular Strong White Bread flour recipes

Story of flour

Up to the end of the 19th century, country millers produced all of Britain’s flour. They milled plain flour and packed it in enormous 280lb sacks which they sold on to local bakers and merchants. Bakers then used the flour to make bread and sold this and flour to customers.

In the first half of the 20th century, flour became pre-packed and branded; however, technology and aggressive marketing from large millers combined to put many smaller brands out of business.

Self-raising flour was invented as far back as 1845 and was effectively one of the first convenience foods. However, until the early 20th century, it was considered something of a novelty. When it did finally catch on, self-raising flour made baking easier and thus home baking became even more popular.

Today, baking has a firm place in the hearts of the nation with Homepride a key store cupboard ingredient in homes across Britain.

Story of Flour

Ask Fred

Our Fred is one of the most recognizable characters in the history of British brands but he’s also Homepride’s chief flour-grader and our resident expert on all things to do with flour and baking. Some of the questions we are asked most frequently are answered below but remember, you can get a quick answer to questions on social media – Homepride are now on Facebook, Twitter, Pinterest and Instagram.

  • Is Homepride Flour made from British flour?

    Yes! All our flour is made from 100% British wheat.

  • Is Homepride Flour Bleached?

    No – our flour is completely unbleached.

  • Can I recycle my Homepride Flour packaging?

    Each of the components of our pack are recyclable, but do check your local council’s recycling policy.

  • Does Homepride Flour have a cook book?

    We currently have a book, which you can purchase from our online shop. Click here to order our Recipe book. Alternatively, please click here to view some of our recipes.

  • I have a query regarding my recent Homepride Flour Collectables order - who do I contact?

    Please call Freephone 0800 783 4321.

  • I have a query on Homepride Cook-in-Sauces - who do I contact?

    Please call freephone 0800 032 7111.

  • I have bugs in my flour, what are they?

    If the insects are the size of a pencil dot and are anywhere between dark grey and light brown in colour, it’s likely psocids.

    Commonly known as booklice, little is known about the origin of psocids, but it’s been established that their presence is not due to poor hygiene but to favourable environmental conditions.

    Our production facilities are subject to strict pest control and hygiene procedures to ensure that our premises are kept free of psocids.

    For more information please visit www.fabflour.co.uk.

Get in touch

Do you have a question for Fred?

The quickest way to get a reply is through social media – you can contact Fred at Facebook, Twitter and Instagram.

Alternatively, you can contact Fred by clicking on the button below.

Contact us