Emma Bridgewater Update: for those of you who have ordered our original 'All over Fred' mug, we're just awaiting our second delivery after our first batch were so popular. Thank you for your patience - orders will start going out at the beginning of July.

We love hearing about your latest bakes and collectable finds so please join us on social media to tell us about your latest recipes and share pictures of your beautiful bakes.

If you have any questions about Fred, Homepride Flour or Fred’s Collectables please click here to contact us.

Alternatively if you prefer to put pen to paper, please write to us at:

Homepride Flour
PO Box 1246

You can call us on freephone: 0800 783 4321

Don’t forget, we’d love to hear from you through social media too; get in touch here:


Submit your recipe

If you would like to submit a recipe, you can email it to us here – please do send a picture too and we’ll add the best to our recipe pages.

If you would like to submit an enquiry or complaint, please click here